Updated November 2023

Colours

Choose the appropriate colour code for the colour space you're working in, eg. RGB for electronic and web use, CMYK for standard printing and PMS for professional printing.

Primary Brand
"Beaty Red"
HEX ED1C24
R237 G28 B36
C0 M100 Y100 K0
PMS 032 C

Tetrapods
Brown
HEX 70382d
R112 G56 B45
C18 M79 Y71 K56
PMS 175 C

Fossils
Red
HEX bd3632
R189 G54 B50
C3 M92 Y84 K12
PMS 180 C

Herbarium
Green
HEX 3c8a2e
R60 G138 B46
C78 M5 Y98 K24
PMS 363 C

Fish
Dark Blue
HEX 165788
R22 G87 B136
C96 M53 Y5 K24
PMS 647 C

Entomology
Purple
HEX 824bb0
R130 G75 B176
C66 M76 Y0 K0
PMS 2587 C

Marine Invertebrates
Orange
HEX ffb652
R255 G182 B82
C0 M33 Y75 K0
PMS 1365 C

Primary Signatures

The visual identity, or logo, as a whole is called the signature, and is always composed of two elements: the symbol (the circle) and the wordmark (the text). In general the symbol and the wordmark will always appear together and in the same relation to each other. An exception to this are cases where a symbol alone is suitable, such as for website avatars.

For most applications choose the .eps file and place into your working document. To download, right-click on the file type you want and select Save File As...