Josie Iselin is the photographer, author and designer of many books, with new projects always in development in her San Francisco studio, Loving Blind Productions. Her books focus on those forms in nature we find at hand and in particular, at the beach. Her newest book, The Curious World of Seaweed features sixteen visually rich narratives of our iconic West Coast seaweeds and kelps. It was released by Heyday Books in August 2019 and has been shortlisted for the Northern California Book Award and the the Alice Award, recognizing illustrated books.

Josie’s mission is to produce enticing, well-researched and well-designed books that combine art and science, leaving the reader with new information about, and an appreciation for, the world around them. Her writing and art focusing on seaweed, kelp and sea otter puts her on the forefront of ocean activism, presenting and working with scientists and environmental groups working to preserve the kelp forests of our Pacific Coast.

Josie holds a BA in Visual and Environmental Studies from Harvard and an MFA from San Francisco State University. She currently teaches in the School of Design at SFSU. For over twenty years Josie has used her flatbed scanner and computer exclusively for generating imagery. She is still captivated by the fluidity with which this technique allows her to render and design with three-dimensional objects. As a fine artist, Josie exhibits large-scale prints at select galleries, museums, hospital and other public spaces. Synthesizing the scientific stories of our coast is her overriding passion, bringing thoughtfulness and stewardship to this extraordinary place of discovery.

Exhibition Contributors


Yukiko Stranger-Galey & Derek Tan

Scientific Curator

Linda Jennings

Scientific Advisors

Bridgette Clarkston & Patrick Martone


Derek Tan & Evan Craig


Evan Craig


Lesha Koop

Education Advisor

Cassidy Mark

Seaweed videos

Patrick Martone

Field video

Aneri Garg, Siobhan Gray & and George Owen;

Bamfield Marine Sciences Centre